Sonic Sorcery: Crafting TikTok’s Signature Sound with Creative Brilliance

I was approached by the Cactus Cine team to help them film some content for their Case Study film “The Sound Of Tik Tok“, showcasing the creation of TikTok’s iconic Sonic Logo by Massive Music.

As the DoP, I had the privilege of collaborating with the talented team at Cactus Cine to visually narrate the intricate process behind the development of this unforgettable sonic identity.

In this enlightening journey, we unveil the meticulous craftsmanship and innovation that went into crafting TikTok’s Sonic Logo, a symbol that resonates with millions around the globe. Through stunning visuals and compelling storytelling, the film offers a behind-the-scenes glimpse into the fusion of artistry, technology, and creativity that defines the modern era of branding.

Client
Massive Music

Production Company
Cactus Cine

DoP
Stan Allende

Camera
Renger van Esveld

Creative Direction
Sebastian Carreras
Nicolás Carreras

Art Direction
Agustin Vidal

Post-Production
Cactus Cine