Nespresso “Barista Recipe Maker” Social Media Campaign
Together with the amazing creative team at Scrambled, we embarked on an exciting project to promote Nespresso’s innovative “Barista Recipe Maker” through a series of engaging videos on social media platforms. Our goal was to highlight the product’s unique features and demonstrate its value to coffee enthusiasts, while also enhancing Nespresso’s brand presence online.
Nespresso is renowned for its commitment to delivering exceptional coffee experiences to consumers worldwide. With the launch of the “Barista Recipe Maker,” Nespresso aimed to revolutionize home coffee brewing by empowering users to create a wide range of barista-quality beverages effortlessly.
Our primary objective was to generate buzz and excitement around the “Barista Recipe Maker” by showcasing its versatility and convenience through captivating video content. We aimed to educate consumers about the product’s capabilities while driving interest and ultimately, sales.
Concept Development: Working closely with Nespresso’s marketing team, we devised a creative concept that would resonate with the target audience. We focused on emphasizing the product’s ability to replicate the craftsmanship of a professional barista at home.
Video Production: Leveraging Scrambled’s expertise in video production, we created three distinct videos tailored for various social media platforms. Each video highlighted different aspects of the “Barista Recipe Maker,” including its intuitive interface, customizable recipes, and sleek design.
Content Optimization: To maximize engagement, we optimized the videos for each platform, ensuring they were visually appealing and tailored to capture the audience’s attention quickly. We also incorporated strategic messaging to convey the product’s key benefits effectively.
Agency
Scrambled
Creative Director
Jordy van Meer
Art Direction/Styling
Ellis van Kempen, Jenneke Wieringa
Fist AD
Renger van Esveld
